Now THAT Was a Good Demo… Or Was It?

Bill Balnave
4 min readSep 29, 2022

“That was an amazing demo! Well done!”

If you’re a sales engineer, you’ve probably heard this or something similar and felt that surge of pride. The prospect was positive, and the sales rep with whom you worked is very pleased. She’s sure this will move the sales cycle forward. You attribute your success to the time you spent prepping. You vow to do that every time. Then it’s on to the next demo.

Bill Balnave

Half geek half sales guy wholly opinionated writer who found sales engineering and made a good living at it. Giving back to help those looking to do same.