If You’re Not Tracking Activity, You’ll Get A Hole In Your Ceiling

Bill Balnave
5 min readSep 8, 2022
Yes, this is the actual hole

Activity Tracking is a controversial subject in sales engineering. I have to confess that I’m not sure why. SE Managers that I’ve worked with in the past have said to me that they believe that activity tracking is too much to ask a team to do. The SEs are so busy — it’s really quite inconvenient to ask them to record what they’re doing. It’s just useless micromanaging that…

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Bill Balnave

Half geek half sales guy wholly opinionated writer who found sales engineering and made a good living at it. Giving back to help those looking to do same.