Even Hemingway Had Help Telling Stories

It is said that the best solution demonstrations tell a story that touches the audience. If done right, the demo convinces and inspires that audience to examine the solution further and hopefully decide to buy it. Sales engineers, to be effective, need to know how to tell good stories. And the good ones do. And the best ones are particularly good at it.

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Bill Balnave

Bill Balnave

248 Followers

Half geek half sales guy wholly opinionated writer who found sales engineering and made a good living at it. Giving back to help those looking to do same.