Demo Psychology: Why Less Is More

  1. Understanding what is most important to the prospect.
  2. A demo script that captures the prospect so that my LESS solution clearly stands out on its own.
  3. Practice time. (Yes, Allen, we’re talking about practice).

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Bill Balnave

Bill Balnave

Half geek half sales guy wholly opinionated writer who found sales engineering and made a good living at it. Giving back to help those looking to do same.